
Froggy Tuition Centre
Froggy Tuition has served 7,000+ students across Sydney since 2008, named Best Education Service in 2019. When they acquired Al-Himmah and expanded into a formal school, that trust didn't carry over. A brand-new school needed its own audience, built from nothing. We owned the strategy and production that gave it one.
Client
Al-Himmah
Result
190,000+ views
Deliverables
Launch Campaign, Videography
Year
2025
The challenges
A brand-new Instagram account, zero followers, zero recognition. Parents had no reason to know Al-Himmah existed, let alone consider it for their children. The name needed an audience it didn't have yet, and a reputation it hadn't had the chance to earn.
Strategy & Consultation
Social Media
Branding
Selected vIdeos
The outcome
190,000+ views. A name nobody recognized turned into a name the local community started running into on their feed, until it simply felt familiar. That familiarity is the real win. It's the difference between a school people scroll past and one they actually stop to consider.

The ability to understand our vision and translate it into engaging, impactful content for our Instagram audience really sets Shine apart!
- Froggy Tuition Centre








