Private Blends
Private Blends is Australia's largest stockist of authentic Middle Eastern fragrances — oud, musk, and niche perfume brands — and expanding fast. Three new stores across Victoria, Queensland, and New South Wales. We produce the launch content for every opening.
Client
Private Blends
Result
5+ million views
Deliverables
Videography, Social Media Campagin
Year
2026
The challenges
A new store opening has a short window to become a moment people talk about. Soft launch teasers delivered within 12 hours of the shoot. Main videos within a day. The content has to move fast enough to build anticipation before doors open, and land hard enough to make showing up feel urgent. Neither works without the other.
Production
Social Media
Strategy & Consultation
Selected vIdeos
The outcome
5 million views across 14 videos, three store launches. Every opening drew queues. The content didn't just announce a new store — it made people feel like they'd miss out if they weren't there.
