Zatoona
Zatoona brings authentic Palestinian cuisine to Sydney, framing every dish as an act of cultural preservation, not just a meal. When they opened a new location in Liverpool and launched a brand-new Instagram to support it, the content had to carry the same weight as the food itself.
Client
Zatoona
Result
105,000+ views
Deliverables
Launch Campaign, Videography, Photography
Year
2026
The challenges
A new store with a new instagram account. But the harder problem wasn't reach. It was register. Zatoona's identity is premium and intentional, rooted in Palestinian hospitality and craft. The content couldn't chase trends or settle for aesthetic. It had to show the hands making the food, the ingredients, the ritual — and mean it.
Production
Social Media
Branding
Selected vIdeos
The outcome
105,000+ views in a month. Five reels and a full product photography catalog worthy of the food it represents. Liverpool now has somewhere that treats Palestinian cuisine as the whole story, not a footnote — and the content made sure people knew it existed
